On Saturday, April 28, Downy hosted an event on the Ramblas Plaza Stage at the Dolphin Mall, to leverage the launch of its SilkTouch™ technology, Downy invited consumers to celebrate softness by dancing through Downy events and the contest “Baila Súbele al Suave.”
According to a survey commissioned by Procter & Gamble (P&G) and its fabric softener brand, Downy, revealed that consumers experience positive feelings when they touch the softness of their clothes after being washed. Among the findings, the survey discovered that 80 % of consumers feel happy while some even feel like dancing when they touch the softness of their clothes. It also showed that 45% of consumers agree that having soft clothes is very important for them.
Downy invited consumers to participate in events and contests that will make them dance. During the event consumer were able to interact with Javier Romero of Univision’s Sabado Gigante and participate in dance contests to the rhythm of the “Súbele al Suave” song and walk away with prizes. The event was open and free to the public. The event entertainment was provided by Los 3 de la Habana band and Albita, Grammy-Award Winning Cuban Singer.
“I’m very happy to celebrate with Downy and with Hispanic consumers the softness of our clothes and what better way than dancing to the Latin beat,” said Javier Romero, Hispanic radio host and celebrity. “For me and my family it is very important to feel our fabrics soft after laundry and with Downy SilkTouch formula you can feel the silky softness”
Disclosure: I received a Downy with SilkTouch™. All thoughts and opinions are my own.