Given the current population estimates, there are roughly 4,000,000 Hispanics over the age of 65. It is expected that in the next three decades, the Hispanic elderly population will increase by 555 percent. The number of elderly Hispanics will quadruple between 1990 and 2020 by increasing from 1.1 million to 4.7 million, and it will nearly triple again by 2050 to 12.5 million.
You may be thinking why would I want to share this information with you? As part of the Hispanic community, I am concern about both my parents and my in-laws’ future. I am not very comfortable thinking, much less planning for this eventually, but I need to start preparing for the possibility of becoming my parents caretaker. I don’t want to put a financial strain on our family and understanding all the aspects of caring for an elderly parent should be our priority now.
I recently read The State of the Hispanic Caregiver from Comfort Plus Online and was very surprise to learn that Hispanic adults have a lower prevalence of many chronic health conditions than the U.S. adult population as a whole. However, Hispanics have a higher prevalence of diabetes than do non-Hispanic white adults, and they are also more likely to be overweight. This is a very big concern for both my husband and I, due to, that their is a family history of both Diabetes and overweight.
The fact is that Hispanic caregivers are much more likely to live with children or grandchildren, 48% compared to 32% non-Hispanics, this really scares me, and most care recipients are female (71%) and their average age is 74, significantly lower than white care recipients. Given the Hispanic population’s propensity to live longer than the average population, this means that not only do they require care at an earlier age, they require care for a longer period of time. Unfortunately, this leads to financial, emotional, social, and physical stress on the care recipient and caregiver.
Why is Comfort Plus, Inc. reaching out to the Hispanic market? Comfort Plus is a family-oriented, value-driven company that believes that everyone needs the best service when dealing with the care of their loved ones. Furthermore, Hispanics have higher rates for the causes of incontinence (diabetes, overweight, Alzheimer’s, etc.) Also, Hispanic women reported more urinary incontinence than did non-Hispanic white women.
Tranquility Products
All Tranquility products have maximum absorbency and custom designs, providing lasting comfort to the user. Maximum absorbency allows the user to wear the garment longer, lasting more time in between changes. This allows for less hassle as well as uninterrupted sleep and help you save money in the long run. Although Tranquility products are priced higher than their competitors, they are more efficient. After 30 days using Tranquility products, the user ends up spending around half of what it normally would with another leading brand and as a plus users cut their garbage waste as well as the chemicals and water necessary for clean up with other products. This allows users and caregivers more piece of mind due to less stress in their daily lives.
Comfort Plus Online
Comfort Plus, Inc. launched www.comfortplusonline.com in March of 2012 with the intentions of making their products and services more accessible to at-home caregivers. They also realized that creating an e-commerce website wasn’t enough to suit the needs of their customers. The highlight of their website is the “Comfort Plus Para Ti” section. Instead of adding an option to use an online website translator on their site, they decided to make a section of Their website specifically for Spanish speakers. On the “Comfort Plus Para Ti” section customers will be able to find:
Encuentra Tu Producto – This is an interactive matrix that helps the customer find the correct product by assessing their unique incontinence need and providing a solution for that need.
Atención al Cliente y Muestras – Customers are able to interact with a Spanish- speaking representative that will be able to assist them in choosing samples to find out what products would be best for them.
Gangas, Descuentos, y Más – Customers will be informed about all discounts and deals that Comfort Plus is promoting at the moment.
Centro de Recursos Para El Cuidador – Caregivers will have access to relevant, informative material that will be used to help caregivers with the multitude of issues that they face.
Blog – Our Blog publishes select pieces from our Centro de Recursos Para El Cuidador and allows our followers to give us feedback.
Facebook – We have two Facebook pages, one in English – “Comfort Plus Medical Supplies” and one in Spanish – “Comfort Plus Para Ti”. We use these pages to keep our followers up to date on caregiver resources and product deals and discounts. These pages also serve as a resource for caregivers to share their own caregiver issues and advice.
If you plan to purchase Tranquility Products, enter promo code LMB2012 at checkout for a $10 off any case of Tranquility products. I also encourage you to “LIKE” Comfort Plus on Facebook and follow ComfortPlusZac on Twitter.
This is part of a compensated campaign with and ComfortPlus Online. However, all opinions expressed are my own.1